Stealth Links: Reduce False Click Links in Email
A stealth link is a hidden link that you embed in the html content. When adding this to your content, security bots will see it in the code but your end recipient does not. If the link is clicked, then we know the subsequent clicks from that email address are fake.
The stealth link needs to be coded properly in the html content so it's hidden and recipients do not see it.
The stealth link will function as long as it's set-up correctly and can be placed anywhere within the <body> and </body> tags after the hidden pre-header code, if included.
Example:
<body bgcolor="ffffff"><span style="display:none !important; visibility:hidden; mso-hide:all; font-size:1px; color:#ffffff; line-height:1px; max-height:0px; max-width:0px; opacity:0; overflow:hidden">
</span>
<!-- // stealth link // -->
<div name="divHrefB" style="display:none;height:0px;width:0px;overflow:hidden;visibility:hidden;mso-hide:all">
<a href="https://stealthlinkURLhere">Subject line or a relevant text here</a>
</div>
<!-- // stealth link // -->
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